The following is an excerpt from our October issue. Subscribe now.

By: J. Ward Moorehouse

These days, the changes along the I-240 Poplar Loop are a study in constant change. Driving down Poplar one week might yield an open dirt field with slow moving machinery. The following week, that same piece of land is a bank with an Opening Soon sign blowing in the wind.

This past spring, Belz Enterprises was finally able to convert the prize piece of land just west of the I-240 Loop, luring a restaurant, a bank, and even a Starbucks onto an odd shaped tight fit piece of land. They even found room for an electronic billboard which has remained consistently occupied.

Now the attention of developers has shifted from the west side of the Loop to the east.

Gone are the Ridgeway Trace Apartments, once a fixture along the I-240 Loop. Sprawling buildings that looked more suited for the 1970s. Almost overnight, Ridgeway Trace was gutted and bulldozed, making way for construction this fall on a brand new commercial development.

The Ridgeway Trace Shopping Center, a series of free standing and joined commercial buildings, will begin to rise just west of the dark glassed and slightly curved Crescent Building over the next year. The plan is to take an area long known for high dollar business and add a high profile commercial element. It is a marriage long overdue.

The commercial complex, already leasing, aims for completion by fall of next year, or as retailers call it, the precipice of the Christmas Season.

Ridgeway Trace already has two anchor stores on board – Target and Best Buy. They also have a growing list of